Nokia – Trying It All
Once seemed to be the dominant smartphone company worldwide, Nokia is certainly struggling at this moment and fighting for its diminishing market share in the global smartphone market. Nokia is a great example of missed opportunities and changed fortunes. Few years back, when Symbian operating systems for mobile phones were still ruling the roost, Nokia was approached by several suggestions to move into Android operating systems. Of course, Nokia never took those suggestions in consideration and stuck with Symbian and the result we all know.
Nokia’s Lumia Series: A Fresh Breadth Of Air
Nokia finally realized the importance of moving away from the legendary Symbian and put its everything in developing the Lumia series. Since, then Nokia seems to have sustained its diminished market share, if not increase it. One thing is clear, with the fast changing market dynamics it doesn’t take long before big companies realize that their core competencies become core in-competencies. One big strategic flaw and you are almost there where it all started, this is exactly the story of Nokia. Nevertheless, at this moment there isn’t much that Nokia could lose from here and for this very reason it’s trying every single trick in its bag to regain the customers. Already, in a very short span of time Nokia has launched several models of the Lumia series and even before you start accessing the market response for the most recent model, there is an announcement for the new one. Nokia is diversifying its smartphone portfolio really fast.
Nokia Lumia 1020
As a result there is Nokia Lumia 1020 soon to be released in the market. Nokia Lumia 1020 is the only smartphone with a 41 megapixel camera sensor, Full HD video and Nokia Rich Recording for incredible audio capture. Lumia 1020 captures high resolution photos, zoom into details and reframe them as new images. The camera adjusts focus, white balance and exposure with easy, intuitive controls. A “smartphone like no other”, the Nokia Lumia 1020, powered by Windows Phone 8, comes with MS Office and all the unique Lumia features like Nokia Music and free voice-guided navigation. It also has a wireless charging cover to power up without plugging in.
In order to not leave any stone unturned, Nokia India recently posted the below picture on its Facebook page-
Only time will tell how Nokia fares in the future, but for time being they really seem to try hard!