ARE LINKEDIN ENDORSEMENTS MEANINGLESS?
Last year in September 2012, LinkedIn launched its new feature- “Endorsements”. As per Linkedin, the thinking behind launching the Linkedin Endorsements was to provide a simpler way of winning the recommendations. The Endorsements are given just by making a single click to a connection for one or more of the skills rather than writing a whole Recommendation statement. If you draw a deep analogy, Linkedin Endorsements are more like Facebook “Like”, you just hit the endorse in order to recommend a connection for a professional skill.
LINKEDIN ENDORSEMENTS SINCE ITS LAUNCH
Endorsements when first came on to the scene created a lot of buzz, everyone thought here is a simple system of getting off those time consuming, sometimes boring, recommendations. And no doubt whatsoever, Linkedin Endorsements became very popular in a very little time because of its ease of use. Fortunately or unfortunately, LinkedIn allows any of your connections to endorse your skills. What that means is- you might have got endorsed by few complete strangers who you only connected over the Linkedin, but have never met in real. Those unknown connections are not only endorsing you but also asking you to endorse them, now that can be annoying, isn’t it?
WHY LINKEDIN ENDORSEMENTS DON’T CARRY ANY WEIGHT?
Linkedin Endorsements are becoming a popularity contest rather than reflecting professional’s true capability, they are just showing some fancy numbers that are hard to demystify. Linkedin Endorsements are futile because they don’t explain the extend to which a person endorses your skill or the exact reasons of doing so. Many would have argued that perhaps Linkedin would have allowed everyone to endorse a skill on a scale of 1 to 10 or for that matter any scaling system, and an option to add few comments have just made this thing highly reliable. Having said that the feature has been really popular and Linkedin has been reporting vast data on number of people getting endorsed each day, but at the same time you have to agree that if you want to recommend someone for her skills you have to take the time to write a good Recommendation and until you don’t know that person the chances are you won’t be able to write a stellar recommendation. So, cutting the argument short- my money is still on the Linkedin Recommendations!
WHAT IF YOU STILL WANT TO USE ENDORSEMENTS EFFICIENTLY
At this moment, more than you Linkedin probably want you to use the Endorsements correctly and efficiently before it becomes an unreliable obsolete feature. So, it’s really important that you make it a practice of not endorsing anyone’s skill that you haven’t had the opportunity to see someone demonstrate. Be fair and square! But the question is can you trust every other user on Linkedin on doing the same correctly? Well, the simple answer is- “No”. Hence, Linkedin Endorsements kind of become a meaningless feature already, isn’t it?