There is a huge announcement made by Google about the businesses using Google+. Yes, if you are a business and you are using Google+ to promote your business and  interact with customers and potential customers, then this is a big news for you. Google is now allowing businesses to verify themselves on Google+ platform !!

HOW IS IT A GOOD NEWS FOR BUSINESSES ON GOOGLE+ ?

So, how exactly this move is a big news for businesses using Google+….Well, until now Google held the power to verify the local businesses on Google+ by itself and with this big move, Google has given the power to all the businesses using Google+ platform. Hence, it will give great visibility to your business promotion over Google platforms.

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ACCOUNT VERIFICATION TWITTER VS GOOGLE+

Google has followed the path taken by Twitter, which actually verifies the accounts on its platform on its own discretion for limited users such as artists, celebrities, sports persons etc., but looks like Google has gone a step ahead with its social integration and social engagement by opening the “verify your business” for all businesses using the Google+ platform without any selectivity for nomination at least.

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THE BIG ADVANTAGES OF VERIFYING YOUR BUSINESS ON GOOGLE+

As per Google in its own words- “This will unify your business’s online presence across Google Search, Maps, and Mobile and ensure that your customers get the right information about your business, wherever they are looking for you! Verification will enable you to update your business address and hours, respond to reviews, and more — from the the same Google+ page where you currently share posts with your customers. And stay tuned — we’re working on extending the full benefits of a verified Google+ page to more local businesses soon”.

 

Most certainly, this is an awesome move by Google. It will not only benefit business owners but also re-enforce the interest of local businesses in Google+, which is a win win situation for everyone !!